Quitapena is a brand that sells and distributes ethically sourced coffee beans and loose-leaf teas from Guatemala, often credited with having the best coffee in the world. The aim is to take the unique tastes and vibrant culture deriving from Guatemala and modernizing them in order to make them more accessible to a larger consumer base. Quitapena aims to create a culture-rich, soothing, calming experience to its consumers, one steaming cup at a time.

The brand’s name comes from the legend of Mayan “worry dolls,” or muñeca quitapena.